Studio Carrom
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Inspired by India, British Council India

identity design

identity design

Design and concept for British Council’s ‘Inspired by India’ year long campaign, which celebrates the organisation’s work in India for the past 70 years. March 2018.

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 A bold language of pattern was developed taking Howard Hodgkin's seminal mural, on the British Council New Delhi headquarters, as a starting point.

A bold language of pattern was developed taking Howard Hodgkin's seminal mural, on the British Council New Delhi headquarters, as a starting point.

 The identity uses this pattern language across a broad scope of materials and platforms, including projections, physical merchandise, social media, concert backdrops and certificates.

The identity uses this pattern language across a broad scope of materials and platforms, including projections, physical merchandise, social media, concert backdrops and certificates.

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